John Alexander
Senior Financial Planner, BA, CFP
About John
After leaving his hometown of North Bay, Ontario, to pursue the Hospitality and Tourism Management program at Ryerson Polytechnical Institute, John’s career in the restaurant industry took him across various cities, including Toronto, Collingwood, and Sault Ste. Marie. Eventually, he returned to North Bay to settle back home.
In 1993, John transitioned into the financial services sector, joining the North Bay branch of Financial Concept Group. This firm later became part of Assante Wealth Management. In 2026 John joined Designed Securites, a partner who shares John's client first values.
In 1999, John achieved the Certified Financial Planner® (CFP) designation from the Financial Planners Standards Council, a prestigious certification that recognizes professionals who pass rigorous financial planning exams and adhere to the highest ethical standards and continuing education.
John is married with two adult sons. John and his wife Barbara share a passion for travel and European history. One of their most memorable adventures was walking across England along Hadrian's Wall. This challenging trek, which took them through stunning landscapes and historic sites, was a testament to their adventurous spirit and love for exploring new places.
Fun Facts
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John attended Princess Anne’s wedding to Captain Mark Phillips in 1973. No seat at Westminster Abbey, but a good standing spot along the parade route.
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John attended grades 9-11 in Germany when his dad taught at CFB Lahr. Another teacher on the staff was Alan Morrissette. John would often babysit Al’s children, including a very young Alanis Morrisette.
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While working as a waiter in University, John had the pleasure of serving hockey great Wayne Gretzky. He had a Vodka and tonic and a bowl of French Onion Soup.
From John's Playlist
Anything Bob Dylan, Neil Young, Dire Straits, Mark Knopfler and Bruce Springsteen
A few favourites:
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Like a Rolling Stone – Dylan
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Speedway at Nazareth – Knopfler
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Jungleland – Springsteen
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Old Man – Young
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Romeo and Juliet – Dire Straits